A questionnaire is an instrument to conduct research. It contains questions that are in an established format to collect the responses of respondents. The responses to each question (item) in a structured survey can be compiled and analysed statistically. A variety of research types use questionnaires, including market research and augmented reality applications academic studies.
When designing your survey it is essential to think about the people you’re aiming at. The questions should be simple and understandable, without jargon or technical terms that are difficult for those who are not experts. It is also essential to keep the length of the survey as short as possible. People don’t like long surveys, and the longer a survey is shorter, the lower the response rate will be.
Web experiments are the method of conducting online experimental research by using a browser-based interface like a web page or mobile application. This method has numerous advantages, including the capability to create interactive and customized tests, the capability of monitoring user activity and conditional branching depending on the answers previously given by participants.
Web experiments are not controlled, which can result in confusion or poor generalization. Due to the interactivity of web-based experiments, it can be difficult to analyze the results.
Lastly, it is important to test your questionnaire at the very minimum, with a convenient sample, before administering it in the field. This will allow you to spot any unclear or unclear language in the questions and eliminate them prior the survey to your intended audience.