Ole Kirk Christiansen, who founded his workshop in Billund in Denmark in 1932, made wooden furniture and toys. His business was not particularly successful and he had to struggle through the 1930s. However, in 1934, he decided to focus on building toys and changed the name of his company to LEGO which is a contraction from the Danish words “leg godt” (play well).
The company expanded into other Nordic countries in the 1960s. The company developed smaller bricks, which were ideal for children with small hands. It was named DUPLO (after the Latin word duplex which means twofold). This allowed children to build more detailed https://lego-x.com/2021/12/07/the-best-places-to-buy-lego models.
In the 1970s, Lego began to introduce new features to help its products stand out from the competition. They added different faces to the miniature figures. This made the characters appear more real and allowed them to express different facial expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of making vehicles and other machines that move.
The company’s next big step was when it introduced specific themes — a system within the systems that let customers to design their own world or situation. The company was able increase its brand’s visibility and reach younger customers. The company also increased its production by opening factories in South Korea and Malaysia.